The Conserve Education and Recognition Program

Small Changes, Big Payoff

Making an investment in small changes to create a green restaurant will not only make a difference on your bottom line in the short and the long term, but also will make a difference to the environment and your community. Conserve offers best practices, educational videos and easy-to-use online tools designed to help restaurant operators green their business, reduce operating expenses, and improve the bottom line.

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Best Practices

• Easy online checklist divided into six categories that help you determine, evaluate and plan your green practices.
• Recommended best practices provide a starting point and minimum goal for every restaurant to accomplish.
• Checklist creates a customizable yearly action plan indicating which best practices are right for your organization and when you hope to implement them.
• Ability to add additional practices and receive recognition for innovative or other green activities your restaurant implements and supports.

Educational Resources

• “How to” videos by industry experts provide demonstrations and explanations of Conserve Best Practices. Videos are between 30 seconds to 2 minutes in length.
• Presentations, website links, templates and calculators help you determine which best practices are right for your operation and assist you in implementation.

Conserve Recognition

• Receive a door decal and online Action Tracker indicating your participation in the program.
• Use the program name and logo to showcase your green efforts to patrons and your community.
• Promote your restaurant with an active and up-to-date profile in the Green Dining Finder, an online resource for consumers looking to dine at restaurants that are taking steps to become greener.
• Receive program awareness and promotion through the National Restaurant Association and media partners.
• An environmental leadership award is also being created to complement the recognition program and give more progressive establishments the opportunity to differentiate themselves.

Why use the NRA’s Program?

The National Restaurant Association is your partner to help meet the changing needs of our industry so you can invest in the right things to help your operation reduce operating costs, make a positive impact on the environment, and make a difference in your community. Conserve provides access to industry proven best practices and allows you to participate in a way that makes the most sense for your operation.

Conserve provides a starting point for restaurants that are looking at where to begin and provides value and recognition to operations that have already begun to reduce their impact on the environment.

Why use it now?

44% of adults said they are likely to make a restaurant choice based on its practices in these areas. Green Dining Finder allows them to find restaurants in their local area that are participating in the green movement.

How To Use It

Step 1: Sign up for the Conserve Education and Recognition Program.

Step 2: Complete a self-evaluation and checklist, which will populate the information on the consumer site.

Step 3: The site will show your progress and commitment to environmentally-friendly practices. Comments from customers will create an open dialog about your ongoing green efforts and practices.

Step 4: Implementing greener practices is an ongoing process. Update your progress 24/7.

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In addition to reaching new customers, how else will my restaurant benefit?

Conserve provides ways to save money and reduce operational expenses with industry proven best practices. The checklist includes practices that will help your bottom line and the environment.

Why do customers support and dine at locations that are part of Conserve?

Customers that make an effort to live in an environmentally-friendly way want to support businesses that do the same. They know that dining at locations that are part of this program is one way to support businesses that are committed to making a positive impact on the environment.